People no longer take Mark Zoske's ideas with a grain of salt: What began as a hobby for Zoske just five years ago has grown into SaltWorks, Inc., one of the world's leading purveyors of specialty cooking salts.
REDMOND, Wash., June 30, 2006 /PRNewswire/ — SaltWorks, which boasts the largest selection of specialty gourmet salts available, will offer its unique and rare salts at the 52nd Summer Fancy Food Show, July 9-11, at the Javits Center in New York City (Booth #2880). Some 30,000 visitors and 2,100 exhibitors from the specialty food industry from around the world will attend.
The show affords an opportunity for SaltWorks to showcase its Artisan Salt Company® division, which is fast becoming a major supplier of gourmet salts to consumers and the food industry. Artisan is building its own buzz, not just for the 31 varieties of salts it offers, but also for its eye-catching package design. Artisan Salt's Alaea Hawaiian Sea Salt was recently named a 2006 Product Awards finalist in the category of Outstanding Packaging or Design by the National Association for the Specialty Food Trade (NASFT).
Noting that gourmet salt is the hottest category in the gourmet food industry, Zoske attributes his success to several factors: “People are discovering recipes on TV, in magazines such as Cooking Light and Sunset, and on the Internet that call for gourmet salts; these salts are becoming an integral part of contemporary cooking. It is more and more common for stores to carry six or more varieties of gourmet salt.”
Zoske says both restaurants and anyone who likes to cook should use sea salt: “It's less than a penny per serving, but more important, it's healthier and tastes better than plain table salt.” Zoske says people are more health-conscious in general, and Baby Boomers in particular turn to a variety of salts for healthful ways to add interest to food.
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.