Bokek Fresh Scents and Mineral Essence are the first scented bath salt offerings from SaltWorks, a company that has supplied sea salts to the bath salt industry since 2001.
WOODINVILLE, Wash., Dec. 16, 2009 — For ages, people from around the world have visited Israel's Dead Sea for its therapeutic properties. Its soothing waters have a reputation that dates back over 2000 years, and legend even cites its involvement with miracles. Now, with the introduction of two bath salt lines from SaltWorks, Inc., bathers can enjoy the legendary benefits of Dead Sea salt in their own homes.
SaltWorks' new bath salt lines contain all-natural Dead Sea salt and essential oils, but no artificial colors or additives of any kind. The two luxurious lines are:
- Bokek® Fresh Scents, which are economically packaged in re-sealable pouches and available in simple single scents: Citrus, Eucalyptus, Lavender, Spearmint, Tropical and White Gardenia. Bokek salt, the base salt for both lines, contains 10 times more minerals than ordinary sea salt. They are exceptionally dry and absorb essential oils with ease, enabling the oils to disperse into the bath as the salt dissolves
- Mineral Essence™, which features sophisticated scent blends in unbreakable designer jars. Bathers may indulge in Grapefruit Eucalyptus, Lavender Vanilla, Neroli Bergamot, Spearmint Rosemary, Tangerine Sage or White Tea Ginger.
"SaltWorks has made private-label bath salts for some of the best-known cosmetic companies in the world, but Bokek Fresh Scents and Mineral Essence are the first scented bath salts that we have sold under our own brand," said SaltWorks CEO Mark Zoske. "We have access to the finest salts in the world and were able to choose from over a hundred different sea salts to create our new lines. We settled on Dead Sea salt because of its very high mineral content. We believe these are the best bath salts ever made."
Sea salt is increasingly becoming the choice of discriminating consumers for both the table and the bath. In the bath, sea salt can stimulate circulation, ease muscle cramps, help relieve stiff joints, alleviate arthritis or back pain and soothe aches. It also helps cleanse and detoxify the largest organ in the body – the skin.
Bokek Fresh Scents and Mineral Essence will soon be available in select stores worldwide.
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan ® Salt Company, Fusion ® naturally flavored salts, Ancient Ocean ® Himalayan Pink Salt, Pure Ocean ® Atlantic Sea Salt, Pacific Blue ® Kosher Flake Sea Salt, Ultra Epsom ® and Bokek ® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International ®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.