WOODINVILLE, Wash., April 15, 2010 — How do you make a treasured, natural product even better? That was the challenge for SaltWorks, Inc. founder and CEO Mark Zoske. Bokek® Dead Sea Salt is a completely natural product, the result of solar-dried water from the Dead Sea," he said. "And all sea salt has some naturally occurring impurities, like small stones, sand, and other organic matter that you don't want in the tub."
So Zoske decided to use the company's proprietary Optically Clean® Technology to clean more than 15 million pounds of specialty salts every year. The result is the cleanest, purest therapeutic Dead Sea salt on the market, allowing consumers to confidently bring the best therapeutic benefits of the Dead Sea into their home or spa.
Using a combination of computer and video technology, each individual salt crystal is examined. If a grain does not meet strict criteria, it is banished with a blast of air, thus removing any impurities without damaging the perfect crystals. "You can't wash the crystals because that would reduce the trace minerals and elements that make Dead Sea salt so therapeutic," Zoske explained.
Dead Sea salt has been known for centuries for its deeply therapeutic properties; indeed, it was an indulgence prized by the Queen of Egypt herself. The minerals in the salt are what make the very special difference. Distinctly different from common sea salts, Bokek Dead Sea Salt is made up of only eight percent sodium chloride with a high percentage of magnesium, sulfates and potassium – minerals that cleanse and detoxify the skin, aid with common dry skin conditions like eczema and psoriasis, and can help reduce pain and inflammation from arthritis and rheumatism.
Bokek Dead Sea Salt's super-strength skin-softening and detoxifying qualities make it a top choice for home or spa pampering. SaltWorks combines Bokek Dead Sea Salt with customized essential oils to create two lines of luxurious bath salt soaks in rejuvenating aromas including spearmint, lavender and citrus. Bokek Premium Dead Sea Salt is available in fine and coarse grain sizes, scented and unscented, in smaller packages for the home user or in wholesale bulk amounts from five to 55 pounds.
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.