While in recent years salt has been condemned as a health hazard on par with cholesterol, trans fats and even tobacco, one gourmet sea salt company is taking the anti-salt hype with—what else—a grain of salt.
REDMOND, Wash., Sept. 5, 2006 — Mark Zoske, founder of SaltWorks, Inc., contends that salt can be good for people, as long as it's not stripped of its natural mineral content.
Of course, Zoske is not referring to bleached white table salt or the high levels of sodium in processed foods. Instead, he points to natural, living sea salt as a source of essential nutrients when used as a finishing touch on foods.
"Whole sea salts contain trace minerals that are beneficial to your health. In fact, you can't live without salt," explained Zoske. "Sodium is the main component of the body's extracellular fluids, and it helps carry nutrients into the cells. Sodium also helps regulate other body functions, such as blood pressure and fluid volume, and sodium works on the lining of blood vessels to keep the pressure balance normal."
But don't go pouring an umbrella-full of salt on tonight's dinner. Zoske stresses that consumers should reduce the amount of salt they use while increasing the quality.
"That is the key to healthy salt. If you put gourmet salt on the outside of your food after it is cooked, then you won't use nearly as much, but you'll still get all the flavor," said Zoske. "That is the beauty of finishing salts. Finishing salts are sprinkled on a dish after it is cooked. This can be done in the kitchen or at the table, allowing each person to taste the food and then season accordingly with natural sea salt."
Natural sea salt, which is simply evaporated sea water, contains no additives and is not chemically processed. When evaporated by the warmth of the sun, natural sea salt retains all of its naturally occurring minerals. As a result, each of the 30-plus varieties of sea salt SaltWorks carries has a unique color, mineral makeup, density, crystalline structure and flavor.
"Many think of salt as a basic table seasoning, but nothing could be further from the truth," said Zoske. "Whereas average table salt can add a predictable salty tang to a meal, SaltWorks premium natural sea salt can transform the taste of a dish, conjuring up subtle flavors and bold connotations—all while providing minerals essential to the healthy function of the human body."
To learn more about the health advantages of natural sea salt, visit SALTWORKS online. The company's Gourmet Salt Guide explains the many varied types of gourmet sea salt.
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.