The Future of B2B E-Commerce: SaltWorks® Launches Magento®-Powered Salt Portal to Serve Business Customers

Gourmet sea salt company SaltWorks® launches brand new mobile-friendly website serving wholesale and bulk customers.

WOODINVILLE, Wash., March 24, 2016 — SaltWorks® launched a brand new e-commerce website to better serve wholesale customers purchasing large volume quantities of all-natural sea salt and mineral salt. The new SaltWorks Wholesale Website, powered by the innovative Magento® digital commerce platform, provides a uniform brand experience and a range of self-service tools that make buying easy and efficient, combining SaltWorks comprehensive selection of gourmet, naturally flavored, and smoked sea salts and bath salts with straightforward navigation for improved ease-of-use.

SaltWorks partnered with Gorilla Group to develop the exclusive "Salt Portal" purchasing platform to better accommodate and benefit SaltWorks' business customers. As a Magento Gold Partner, Gorilla Group has expertise developing responsive B2B e-commerce solutions using the Magento digital commerce platform. Gorilla Group partnered with SaltWorks through the entire process, from discovery and planning to implementation and maintenance, while integrating and customizing Magento to suit SaltWorks' specific needs.

KEY WEBSITE FEATURES:

  • Responsive mobile-friendly design, straightforward navigation and convenient product discovery makes purchasing simple on any device, 24/7.
  • Customers can apply for a wholesale account directly on the website.
  • Instant access to customer-specific, accurate net pricing when logged into an approved wholesale account.
  • Request custom freight shipping quotes, track orders, and easily access invoices or purchase history online.
  • Enhanced relevant content includes technical data, VIDEOS, product specifications, applications and certifications.

"We recognized that our business customers are not one-size-fits-all. We worked hard to create a B2B e-commerce website that consistently enhances each customer's experience based on their unique interests and purchasing needs while providing the absolute best customer service possible, whether they're on a desktop computer or mobile device," said SaltWorks CEO Mark Zoske. "We have been imagining and building this website for years, and finally the Magento digital commerce technology has enabled our vision to come to life. We partnered with Gorilla Group to implement and customize the platform, resulting in a website is easy to use, full of relevant content and information, and is personalized for every buyer. I firmly believe that our new website is the future of B2B e-commerce."

About SaltWorks®, Inc.

The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.

Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.