Just a little over five years ago, SaltWorks, Inc. started its sea salt business, yet the company has quickly earned a name for itself as an innovative industry leader.
WOODINVILLE, Wash., Jan. 9, 2008 — Now, SaltWorks is once again adding to its long list of successful sea salt varieties by pioneering another notable product. Officially debuting this month, Fusion Salts by Artisan® Salt Co. are a new line of sea salts infused with natural flavors. SaltWorks will unveil Fusion Salts at the 33rd Winter Fancy Food Show, taking place January 13-15, 2008, at the San Diego Convention Center (booth #1001) in sunny San Diego, Calif.
"Fusion Salts are a totally new direction for gourmet salt, and we're extremely excited to showcase this to retailers, restaurants and the public in general," said Mark Zoske, CEO of SaltWorks, Inc. "What we did is develop a fusion process to create an entire line of flavorful salts. The process of infusing sea salt with flavor was quite an enigma, but we discovered a way to do it, and the outcome has been a tremendous – even magical – accomplishment."
The idea for Fusion Salts goes back to 2005, when the company was trying to develop a merlot-wine salt, while maintaining SaltWorks' signature purity and its all-natural certification. Inspired by the desire to infuse sea salt with red wine, Zoske was faced with one major hurdle: how to get the flavor into the sea salt crystal?
"We envisioned a finishing salt that was completely natural and tasted fantastic," Zoske said. "The answer came in the development of a proprietary process, which led to a custom-built fusion technology that combines two natural ingredients into one. Each fusion salt is paired with an ingredient that naturally complements its unique flavor and texture."
Once the red-wine salt was mastered, other flavors were developed to capitalize on current food trends. Fusion Salts now include many tasty varieties, such as vintage merlot, black truffle, matcha (green tea), porcini mushroom, Szechuan pepper, sun-ripened tomato, balsamic vinegar, espresso and more. The product line will be continually expanded throughout the next few years, and like Artisan Salt Co. (http://www.artisansalt.com) and SaltWorks' other product lines, Fusion Salts are projected to be another major company achievement.
About SaltWorks®, Inc.
The most trusted name in the salt business, SaltWorks has been satisfying salt enthusiasts around the world since 2001. Serving wholesale, distributor, and bulk customers as well as individual consumers, SaltWorks offers a superior selection of the highest quality all-natural sea and mineral salts in a range of exact grain sizes and quantities to suit any application. The first and largest specialty salt company in the world, SaltWorks truly pioneered the gourmet salt business and produces the finest brands including Artisan® Salt Company, Fusion® naturally flavored salts, Ancient Ocean® Himalayan Pink Salt, Pure Ocean® Atlantic Sea Salt, Pacific Blue® Kosher Flake Sea Salt, Ultra Epsom® and Bokek® Premium Dead Sea Salt. SaltWorks continues to revolutionize the natural salt industry with their steadfast dedication to innovation, product integrity and world-class customer service. Proudly certified SQF level 2 with an Excellent rating, SaltWorks is also fully HAACP and GMP accredited by NSF International®. All SaltWorks products are all natural, kosher certified and guaranteed for purity and quality.
Discover the SaltWorks Difference and shop the best sea salts in the world at www.seasalt.com.